Jerry Jones has said he would never sell the Dallas Cowboys. If he ever changed his mind, Sportico has it valued at $7.64 billion, making it the most valuable franchise across all sports.
According to Sportico, the Cowboys have a $630 million advantage on the second-place New York Yankees.
NFL VALUATIONS (per Sportico)
| 1) Dallas Cowboys $7.64B |
| 2) Los Angeles Rams $5.91B |
| 3) New England Patriots $5.88B |
| 4) New York Giants $5.73B |
| 5) San Francisco 49ers $5.18B |
| 6) Chicago Bears $5B |
| 7) New York Jets $4.8B |
| 8) Washington Commanders $4.78B |
| 9) Philadelphia Eagles $4.7B |
| 10) Denver Broncos $4.65B |
| 11) Houston Texans $4.63B |
| 12) Seattle Seahawks $4.385B |
| 13) Pittsburgh Steelers $4.26B |
| 14) Green Bay Packers $4.19B |
| 15) Las Vegas Raiders $4.08B |
| 16) Miami Dolphins $4.06B |
| 17) Atlanta Falcons $3.88B |
| 18) Minnesota Vikings $3.72B |
| 19) Los Angeles Chargers $3.62B |
| 20) Kansas City Chiefs $3.54B |
| 21) Baltimore Ravens $3.435B |
| 22) Carolina Panthers $3.36B |
| 23) Tennessee Titans $3.29B |
| 24) Tampa Bay Buccaneers $3.28B |
| 25) New Orleans Saints $3.26B |
| 26) Indianapolis Colts $3.245B |
| 27) Cleveland Browns $3.18B |
| 28) Arizona Cardinals $3.165B |
| 29) Buffalo Bills $2.99B |
| 30) Jacksonville Jaguars $2.94B |
| 31) Detroit Lions $2.86B |
| 32) Cincinnati Bengals $2.84B |
| LEAGUE AVERAGE $4.14B |
Sportico’s calculations are derived from interviews with more than 30 bankers, lawyers, team executives, owners and consultants as well as public documents involved in the sport. The average NFL franchise is worth $4.1 billion, up 18% over last year.
Sixteen NFL franchises have been valued at least $4 billion, compared to seven in the other U.S. sports leagues, including four in the NBA and three in MLB.
The total value of the NFL’s franchises, which include team-related businesses and real estate held by owners, is $132 billion, according to Sportico.
The Cowboys, Los Angeles Rams and New England Patriots have real estate developments and other businesses that made it the top three valued teams in the NFL. The Cowboys started a hospitality company, Legends, with the Yankees, and has partnerships with a number of NFL teams. This offseason it became the first NFL team to reach a sponsorship deal with a cryptocurrency company, Blockchain.com.
“Sports may not be for everybody, but for those who do love it, it is real fertile ground,” executive vice president Stephen Jones told Sportico. “Whether it’s a Legends platform, a real estate platform, a technology platform, we’ve seen that you can use The Star, the Cowboys and sports to really enhance business.”
The top-10 valued franchises are the Cowboys ($7.64 billion), Los Angeles Rams ($5.91 billion), New England Patriots ($5.88 billion), New York Giants ($5.73 billion), San Francisco 49ers ($5.18 billion), Chicago Bears ($5 billion), New York Jets ($4.8 billion), Washington Commanders ($4.78 billion), Philadelphia Eagles ($4.7 billion) and Denver Broncos ($4.65 billion).
The Cincinnati Bengals, who made it to last season’s Super Bowl, are the least-valued franchise at $2.84 billion.